Our story · Since 1953

After serving in the Second World War, Joseph 'Giuseppe' Lorefice trained as a watchmaker. In 1953 he founded this business, and in time ran several jewellery stores across Toronto.

He was known for considering every detail. His son John, known as Gianni, has held that standard since he was a teenager.

Today John runs the shop at 922 Pape Avenue, making, repairing and resetting jewellery for a loyal clientele across Toronto.